9 Content Marketing Tips to Improve Your Content Strategy

9 Content Marketing Tips to Improve Your Content Strategy

9 Content Marketing Tips That Will Immediately Improve Your Content Strategy

Content marketing is a crucial piece of any online business. And we are living in a world where a massive amount of content is created and shared every single day.

Yes, it is getting harder to stand out in all the noise, but there’s one thing that hasn’t changed: good content can be an incredible tool to build your reputationgenerate more leads, and create loyal customers who keeping coming back for more.

Here are nine interesting content marketing tips and techniques that will immediately improve your blog content strategy:

9 ​Actionable Content Marketing Tips

1. Stand Out with Original Research and Authentic Content

​2. Learn and Use LSI (Latent Semantic Indexing) Keywords

​​3. ​Encourage Content Promotion ​in ​Your Posts​​​

​​​4. Segment Your Audience to Engage on a Personal Level

​​​​5. Plan and Track Your Content Strategy with a Editorial Calendar

​​6. Your Customer’s Own Words Can Be a Powerful Component of Your Content Marketing Strategy

​​7. Group Your Content Into Valuable Resource Pages

​8. Repurpose Your Old Content for Different Platforms (and Audiences)

​9. Continually Optimize Your Content Marketing Strategy

1. Stand Out with Original Research and Authentic Content

Is the Skyscraper Technique still an effective tactic in content marketing? Brian Dean of Backlinko claims his link-baiting system works by “finding the ‘tallest’ skyscraper in your space… and slapping 20 stories to the top of it.”

He created this system in 2013 as a ways to turn blog content into high quality backlinks. In three “easy” steps you’ll have the content that everyone is talking about and linking to, all you have to do is:

  • ​Find link-worthy content
  • ​Make something better
  • ​Reach out to people

That was five years ago, and while it’s a blog content strategy that still works to some degree, you don’t have to look too close to see audiences are growing tired, reading the same piece of content over and over again.

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